How it Happened
The team that thinks like product marketers, not curriculum vendors.
Adobe's Global Learning and Certification team engaged PGL to validate and expand Coursera's recommendation set against Adobe's strategic criteria: target audience, age range, product focus, and the principle of meeting learners where they are. PGL delivered a refined list of 12 courses. The selection logic was different.
Senior product marketing thinking was applied to questions an algorithm could not answer alone: which audiences are underserved, which products are gaining adoption velocity, and which course concepts unlock the cross-sell behaviors that move Adobe's business metrics.
Adobe brought the revised list back to Coursera. The result: a roadmap projected at up to 600,000 enrollments. A 2.4x lift, with no change to the underlying products.
"PGL changed our entire product roadmap for the year. They showed us what was actually attainable, and the projected enrollments more than doubled. That is a direct revenue and adoption lift for both Adobe and our distribution partner."
Global Learning & Certification Leader · Adobe